Diploma in Digital Marketing

Overview

This program is designed for those who are interested in developing a career in the field of marketing. If you have little or no marketing knowledge, have never experienced a digital sales platform or analytics but want to know how and why digital marketing is the way forward, this program is for you.

The program covers both the business fundamental and digital marketing skill sets that are constantly updated and always relevant to keep you abreast of industry requirements with guidance from our faculty with extensive industry working experience.

On top of understanding the business essentials, you’ll get involved in interactive videos and multimedia content to extend your learning and practical assignments assessing your skill sets. You’ll learn about how consumers behave online, the customer journey, social media and its selling power, websites, email marketing, content marketing, CMS, and marketing analytics, and have an opportunity to obtain a Google Ad Search Certificate upon passing the online Google Assessment.

You will also need to produce an integrated marketing plan with a digital-first approach to apply what you have learned as a final project. Before graduating, you will be required to attend a four-month on-the-job posting to gain work experience, increasing your employability.

Minimum age of 16 with a secondary school leaving certificate if without SPM

Modules

Fundamentals of Business and Marketing:

Field	Subjects
Microeconomics	The behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms where the law of supply and demand applies.
Business Finance	The sources of financial funding are to be considered. How to prepare a financial projection, understand key financial ratios, and calculate them.
Business Operations	How to administrate a business or organization to achieve its highest revenue potential through people and performance management.
Business Communications	How to effectively create, share, listen, and understand messages between different groups of people in the organization through written or verbal format.
Marketing Planning	The fundamental of marketing involves branding, the marketing mix, promotional mix, customer persona, business environment analysis, and competitor analysis.
Personal & Professional Development	Improve your employability by designing your resume, preparing yourself for a job interview, and, most importantly, tackling different interview scenarios.
Project Management	Gain fundamental knowledge in project management by preparing project documentation, understanding the scope, time, and budget requirements, and learning how to optimize resource allocation to meet pre-defined objectives.
Ethics and Legalities of Digital Marketing	Obtaining “permission to market” is crucial to marketers and other regulations to be observed when executing our marketing activities online.

Digital Marketing Competency Skill Courses:

Field	Subjects
Search Engine Optimization	Keywords research to build website content, optimize landing page experience, and build backlinks to improve your search engine ranking.
Search Engine Marketing	Use paid advertisements to capture awareness, drive considerations, and improve conversion during the consumer’s buying journey. It includes in-depth learning on Google AdWords. Upon passing the online assessment by Google, students will receive a Google Ad Search Certification.
Social Media Marketing	Use social media platforms such as Facebook, Instagram, YouTube, TikTok, and LinkedIn for marketing (organic, paid, or native) to your target audience.
Content Marketing	Skill sets to develop and distribute relevant and valuable content across different marketing platforms: websites, blogs, social media posts, emails, videos, and the like.
Marketing on Mobile	Improve your App Store ranking using Apps Store Optimization to enhance the visibility of your apps inside an app store engine such as Google Play or Apple App Store.
Content Management and Website Creation	Manage digital information on a website by creating and maintaining content without prior knowledge of web programming or markup language using a Content Management System (CMS) like WordPress.
Email Marketing	Use email, a direct and consequential marketing channel, to promote your business’s products or services to your target audience. Also, how to use email marketing to integrate it into your marketing automation efforts.
Video Channel Management	Learn how to effectively manage your video content, the core component in the digital marketing mix, across different channels to keep your followers, gain attention from potential customers and improve your sales conversion or brand love.
Digital Marketing Analysis	Analyze digital quantitative and qualitative data from sources like websites, mobile apps, social media channels, paid advertising, and even Below-The-Line (BTL) activities to provide a clearer picture of what and how users are searching and buying to enhance customer experience and strategies.